How small shops survive and thrive:  The Story of McAdams in Columbia, MO

How small shops survive and thrive: The Story of McAdams in Columbia, MO

"I wonder how other small shops like ours survive?"   Charlie and Rebecca have asked that often.   Their store is McAdams LTD in Columbia, Mo.  They have seen generations of families come through their doors.   McAdams has recently moved into a new building.   In a newsletter to "Dear Columbia" they muse about the changes, the expansions, and the re-arranging that have enabled them to survive.     Things  that successful small businesses can do to stand out include: Embrace Change Life is the process of constant change.  McAdams recently made a big change to a new building.    Being open to Continue reading

Custom Gifts Make Small Businesses & Retailers Very Special!

Custom Gifts Make Small Businesses & Retailers Very Special!

Custom gifts can make small businesses and  retailers very special.     A small business can be special by serving the needs of their customers above and beyond what is expected.   When I walk into a store I want to see something that I have not seen before.   That is very difficult!    One way to achieve this is however to create custom gifts for your locale.   I just got back from the Dallas market and one thing I learned was that I need to emphasize that a business does not have to be huge and well-known to benefit from developing custom gifts.   Classic Legacy just needs a good digital Continue reading