How small shops survive and thrive:  The Story of McAdams in Columbia, MO

How small shops survive and thrive: The Story of McAdams in Columbia, MO

"I wonder how other small shops like ours survive?"   Charlie and Rebecca have asked that often.   Their store is McAdams LTD in Columbia, Mo.  They have seen generations of families come through their doors.   McAdams has recently moved into a new building.   In a newsletter to "Dear Columbia" they muse about the changes, the expansions, and the re-arranging that have enabled them to survive.     Things  that successful small businesses can do to stand out include: Embrace Change Life is the process of constant change.  McAdams recently made a big change to a new building.    Being open to Continue reading

5 Photo Tips to Create  Custom Gifts Like the Fairmont Orchid Hotel

5 Photo Tips to Create Custom Gifts Like the Fairmont Orchid Hotel

You know that you want to create custom gifts but you just don't know where to begin. The solution to this problem  is often easier than you think. Using a photo of your business location is  a great option. The Fairmont Orchid Hotel is our client.  Their process of custom gift began with two wonderful photos. One is a photo of the beautiful Fairmont Orchd Hawaiian hotel and the other photo is of a sea turtle.  People always connect with animals! Tips When Using Photos to Create Custom Gifts 1.  Choose a Photo with One Central Element The photo of the sea turtle is a good example of one Continue reading

SueB.Do Cape Cod Retailer and #InstagramGal  Inspire Classic Legacy Custom Gifts

SueB.Do Cape Cod Retailer and #InstagramGal Inspire Classic Legacy Custom Gifts

Classic Legacy clients often teach me  and inspire me.    I found Sue B Zimmerman through my online social media contacts.   Recently I was developing new  gifts with themes and jewelry.   I  designed a Cape Cod charm and wanted to find the perfect retailer to work with on Cape Cod.    I kept reading about Sue B Zimmerman and SueB.Do.    She is the owner of SueB.Do on Cape Cod.    I have learned so much from her and I want to share her story.  Sue B Zimmerman  is not only a retailer but also an Instagram Expert!    These are some questions I recently asked her. When Did SueB.Do Continue reading

The Nashville Omni Hotel and Creative Vendors=Nashville Destination

The Nashville Omni Hotel and Creative Vendors=Nashville Destination

The Omni Hotel in Nashville  is creating a destination in Nashville......their own hotel!   I recently designed a Nashville theme bracelet that is now featured in the Omni Nashville Hotel gift store, The Five and Tenn. Classic Legacy creates gifts and jewelry for several Omni Hotels.   I telephoned the Omni in Nashville and spoke with Denna, Debra, and Kellie.   They are just delightful!   They explained that one of the biggest events of the year was approaching.   I was able to deliver the bracelets just in time for the event.   The event was the Country Music Association festival  AKA Continue reading

Behind the Scenes:  When Classic Legacy took a New Direction

Behind the Scenes: When Classic Legacy took a New Direction

Fifteen years ago  my business took a new direction.   Wine charms were "the thing".   I  had been creating jewelry and gifts for several years; as a result I had excellent resources for plating and model making.   I knew that these resources, coupled with supplies that I had on hand would allow me to enter the wine charm market.  We did enter that market and with great success! Wine Charms Classic Legacy still creates wine charms for many customers.   Our niche is to find our customer's need and to fill that need.  The wine charms below  designed for the Louis M. Martini division of  E.J. Continue reading

8 Ways to use Evernote for Business and Personal Organization

8 Ways to use Evernote for Business and Personal Organization

I began using Evernote about two years ago.   It  is my digital brain and helps me remember and file many ideas that I want to remember.   I use Evernote on my computer, iPhone, and iPad.   Here are some ways I use Evernote that you might find helpful. Evernote for Business Quotes   When I find a collection of great quotes I add that to a folder in Evernote.   I recently added a section to the Classic Legacy site called Inspirations.   I share quotes that I like and find inspiring.   Quotes are very popular on the Classic Legacy Pinterest account.   They are also popular on my Instagram Continue reading

Why Choosing a Vendor That Drop Ships is a Good Idea

Why Choosing a Vendor That Drop Ships is a Good Idea

Have you ever lost a sale because you did not have a special gift for a customer?   I remember just starting out in my business.   I was talking with a retail business owner and he looked straight into my eyes and said,  "Do you sell to individuals?"    I truthfully said, "No."   I really did not even understand why that might be important to him.....but he then said "Good we could work together".   Since that time I have chosen to sell only wholesale to retail customers.   Classic Legacy has grown so much from those early days but this is something that has always stayed the same.   I serve Continue reading

6 Questions Retailers Ask about Horse Racing Theme Custom Gifts

6 Questions Retailers Ask about Horse Racing Theme Custom Gifts

Where to source unique  custom gifts is a constant job for retailers and museum buyers.   It has been my pleasure to serve retailers through the years.   Classic Legacy specializes  in creating gifts with themes.   One of my favorite themes is horse racing.   We are THE source for custom gifts.   These are some questions I'm often asked: I Don't Come to Market.  How Can I See What's New? I don't show at major gift shows now.    I've found the best way to show you what is new is through our website.   Our newest venture this year is our collaboration with artist, Tom Chapman.   He is a former Continue reading

5 Ways to Use Flowers in Displays that Work

5 Ways to Use Flowers in Displays that Work

I grew up with flowers. Flowers bring happiness and cheer.  My mother has flowers all year-long in her yard and gardens.   This year I asked for tulip bulbs for my birthday in October.   Now I'm celebrating my birthday present!   Flowers make me happy and they are great for business.    I like to use flowers in many ways.  Here are 5 ways that I've used flowers to draw attention and bring cheer.   I use Pinterest to collect ideas and have posted these photos on Pinterest.   Be sure to follow Classic Legacy on Pinterest! 1. Accent Bracelet Display with Flowers My grandfather learned "basket Continue reading

Warren Buffett Quotes:  Why I’m honored to Create Custom Gifts for Berkshire Hathaway

Warren Buffett Quotes: Why I’m honored to Create Custom Gifts for Berkshire Hathaway

"You've got to give a little, take a little, and let your whole heart break a little.  That's the story of, that's the glory of love."    I didn't  know until just a few days ago that Warren Buffett sang and played the ukulele!    I wanted to add music to my simple video of the custom Berkshire Hathaway bottle stoppers that  Classic Legacy created for the 2014 BRK Shareholders conference.   I searched and found this YouTube video of Warren Buffett singing with Jon Bon Jovi. The unlikely pairing came about  out of a desire to help the world.   Both of these men are great philanthropists.  They Continue reading