Posted on
January 24, 2010 09:34
I've been back from the Atlanta and Dallas gift markets for about one week. It is always so good to go. I enjoy seeing buyers, to learn of customers needs, to observe trends, and to come back and implement what I have learned. For many retailers the past year has been challenging and a real learning experience. Classic Legacy is here to serve retailers needs. These are some of my thoughts on what will be coming for 2010.
1. Retailers and Wholesalers will depend more on Social Media.......if you do not have a Facebook account, LinkedIn, Twitter, or a Blog consider using at least ONE of these.
2. All Retail is LOCAL......that may be an overstatement but I really think it is true. Customers in Louisanna do well with Fleur de Lis, Alabama loves houndstooth, and even if you don't have an obvious theme for your area some category is best for you.......make a niche for yourself......I've found that it works well for many!
3. Retailers that develop a theme often do well with custom gifts. Our most loyal customers are ones that began with Classic Legacy custom gifts. We have developed custom gifts for small towns, large upscale resorts, special events, Military organizations, churches, and museums. Custom gifts are ordered again and again!
4. Customers appreciate good business practices.......tell your story, create great displays, offer to do special and custom products for your customers, and deliver!
These are my thoughts. I came back with many Classic Legacy orders, new customers, and a resolve to continue to learn and connect with our customers.
Posted on
January 1, 2010 07:00
The New Year, 2010, is here and I'm thinking about how much I enjoy being creative. The best business advice I have heard is to follow your Passion, Do what you Love, and to Crush IT from the new book by Gary Vaynerchuk. Classic Legacy has provided me with the opportunity to meet so many wonderful people. I really enjoy working with clients and helping them by providing unique and custom themed gifts. Our customers tell us that it is this service that helps to set them apart from their competition.
Creativity and Social Media have merged for me this year. That is a good thing! I like to think about it with these thoughts:
1. Creativity is fun.
2. Creativity is pleasing.
3. Creativity sparks converstion.
4. Creativity is interesting.
5. Creativity is meaningful.......it helps to get your message out.
6. Social Media has enabled creativity to be noticed.
7. Social Media has enabled interaction.
8. Social Media enables connectivity.
9. Social Media enables growth.
10. Social Media requires us to think in new ways.
We look foward to a new year! Below is a Christmas ornament that Classic Legacy did this year when the Jones Farmstead was included in the National Register of Historic Places. Keep on asking us to meet your needs. Let us know your ideas and we will work together to be creative to develop custom gifts for YOU!
Posted on
December 30, 2009 18:53
I've been learning about social media for most of 2009. I'm convinced that it is going to help Classic Legacy connect with customers in a better way in 2010. I recently have become a big fan of Jeff Bulla. I was introduced to him in a class I took this fall, Social Media for Business, with Amy Howell of Amy Howell Marketing and Jamie Hutto with Valeo Marketing. A year ago I did not know why anyone would want to spend time on Facebook, had never heard of Twitter, and had trouble imagining that I might blog! That has changed!! Jeff Bulla recently posted a blog about the 5 do's and don'ts of social media. It has spurred me on to "get out there and just do it"! Classic Legacy is now connecting with top tier retailers, wineries, hotels, and resorts as well as small boutiques. Social Media has brought us together with such ease. I'm learning what my customers need, what they like, and how Classic Legacy can best meet those needs. Our team enjoys learning! One of our current orders is for Berkshire Hathaway. We did custom bottle stoppers with Warren Buffet's image last year and they were such a hit that we were commissioned by Borsheims to do the 2010 Berkshire Hataway gifts. The theme is a "Walk in the Park". Let us know you theme. We would love to create a custom gift for you in 2010! Happy New Year!
Posted on
December 8, 2009 08:55
Classic Legacy has found the top ten reasons businesses need custom gifts.
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Custom gifts enhance your image.
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Custom gifts set you apart from your competitors.
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Custom gifts help create a theme.
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Custom gifts are affordable.
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Custom gifts are upscale and elegant.
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Custom gifts are practical.
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Custom gifts keep your name in front of people.
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Custom gifts promote an event.
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Custom gifts are a memento of an event.
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Custom gifts SELL!
Posted on
November 8, 2009 15:27
Top resorts, hotels,and luxury destinations have found that Classic Legacy's custom design fits well with their business model, providing high quality unique and memorable gifts for their clients and guests. The Homestead in Virgina and Rancho Las Palmas, both KLS Resorts, recently commissioned us to create wine bottle stoppers and wine charms with their logo and unique theme. We researched what their specialties were and created wonderful gifts with their theme. The Rancho Las Palmas wine charm set includes a spa robe, palm trees, and golf clubs. The Homestead Bottle stoppers feature their logo and their unique themes. Themes are important to resorts and hotels ......they become the memories that visitors take away and remember for a lifetime. This idea applies to small businesses also.......each town and destination has something that is memorable. Let us help you capture that memory! 
Posted on
November 1, 2009 09:43
Custom Gifts with many themes can now be ordered online via the newly updated Classic Legacy website. There are several ways to search for your theme. First look on the left hand side of the website and click the theme section. There you will find everything from Initial themes to a Gator theme or Equestrian theme.......and lots more! A second way to see our themes is to type your theme in our seach box.....and we will then show you all the products related to that theme. Classic Legacy however goes one step further and can create charms and medallions with your event name, logo, painting, or photograph! Customers turn to Classic Legacy for custom gifts!
Posted on
October 15, 2009 16:53
Practicon Dental Supply Company may seem like an unlikely source for gifts.....but they have been a Classic Legacy customer for over three years! Classic Legacy specializes in themes and custom design. Practicon loves our wine charms and wine bottle stopper with the dentist theme. These are great gifts for your favorite dental professional! Think of your niche market and we more than likely have a theme for it. Remember Classic Legacy also has the ability to do custom design and create charms and medallions for any logo. Remember also to become our facebook fan and see all the latest designs and trends. View examples of custom design at www.classiclegacy.com. 
Posted on
October 12, 2009 15:48
More and more of our customers are asking us to create custom gifts for their state or city. That is our speicality! Millers LTD in Lexington commissioned Classic Legacy to create Lexington gifts and also encouraged us to create South Carolina gifts by helping us design the South Carolina theme. We have designed custom gifts for cities large and small! One of the best ways to see our bottle stoppers with travel themes is our website www.classiclegacy.com Our customers know that their customers are always on the look out for housewarming gifts when someone is moving into their community. We can create custom medallions using any digital image of a logo, painting or photograph. We encourage everyone to also become Classic Legacy facebook fans. That is where we post our lat
est designs!
Posted on
September 30, 2009 15:45
Classic Legacy specializes in themes and custom design. It was a natural for us to develop an Equestrian Gift line after learning of the 2010 Equestrian Olympics to be held at the Kentucky Horse Park in Lexington, KY. We have done much research and after input from many of our "horse" customers have created an elegant classic line representing the major Equestrian disciplines. We also have the ability to use your photos or paintings and create custom gifts such as what we have done for Belle Meade Plantation in Nashville with the horse Iroquois. Iroquois, the most famous horse of the 1880s and ‘90s, was a product of Belle Meade. He was the first American-born horse to win the English Derby. Classic Legacy is known as the "go to" company to produce custom gifts and we count that has an honor and privledge.
Posted on
August 4, 2009 14:19
Custom orders are increasing! The summer shows brought Classic Legacy more and more clients that are looking for custom gifts that really convey their style. That is our area of expertise. Our graphic artist takes a good quality digital image and works with clients to create a wonderful custom charm or medallion. The Roosevelt Hotel in New Orleans re-opened on July 1, 2009 for the first time since Katrina. It is a historic landmark hotel with wonderful amenities. Classic Legacy was chosen to create five custom bottle stoppers that reflect their unique themes. We do custom design for many large resorts and hotels but also for small boutiques. Remember us for custom gifts.
