Posted on
July 28, 2010 15:54
I am continually learning about social media and how it can help me better serve our Classic Legacy customers. During the recent Dallas market I learned about the online catalog website Issuu. We started out small but we now have a custom catalog available online! The feedback from our reps has been great! You can now go directly to the Issuu website and view the catalog. Thanks goes to Judy Gardiner of H. Gardiner Showroom for introducing us to this wonderful tool. These are the other tools that I have recentley used to learn.
1. Oline Catalog Issuu.......here is our catalog.....you may want to consider something like this for your store!
2. Evernote.....I use this as a tool to post everything I want to remember.....I don't even favorite things now just evernote.
3. Follow leaders in Social Media such as Mari Smith and Social Media Examiner.
4. Listen to Free Webinars such as this one with Rick Bakas.....I am learning how Social Media really can help build a businss and create a return on investment.
What tools do you like to use? It is my philosophy that we all learn from each other. I look forward to your comments! Be sure to click on the "here is our catalog" link to view the online catalog.....and we have a private version that you must ask permission to see that shows prices. We did this version with no prices so you could share with your customers!
Posted on
June 20, 2010 17:28
Creativty is the key that I've found that helps me develop new products. Creativity is fueled by new experiences and looking at those travels or adventures in a new light. On a recent trip I saw the use of marble in many elements of design. It clicked with me that we could use marble to create some wonderful new designs. Sometimes the best designs are inspired by travel and that is the case with our new Classic Legacy Marble collection. The bottle stoppers have an Italian Marble 2" square top. We then embellish the marble with vintage Images, your logo, or photographs. The coasters are a 4" square and have a cork base. Each of these products will come in a presentation gift box. I also wanted to present these at the upcoming markets and we can do that! Look at the display that I created using a terra cotta planter! Look for these unique designs at the upcoming markets. I'm leaving to go to Dallas this week. Please stop by the Howard Gardiner Showroom in Suite 1743 Trade Mart to see all the latest designs. 
Posted on
June 15, 2010 15:09
Make Classic Legacy one of your most successful lines by:
1.Embracing Trends: (A) Jewelry especially rings and bracelets are hot. (B) Wine Accessories-our bottle stoppers are our top selling category. (C) Offer tools to customers -such as photos of products to be used for advertising and Facebook.
2. Noticing Themes of YOUR customers: (A) "Who Dat", (B)Crowns, (C) Texas, and (D) Golf
3. Asking Your Customers What they need: (A) Develop themes for special occassions. (B) Develop Custom Gifts for Anniversaries. (C) It all begins with just a jpeg image of a logo, photo, or painting.
4. Communicating with Classic Legacy: (A) Tell us your ideas! Be a part of product development! (B) Let us know about events in your area. (C) Be a part of communicating online...email and Facebook. (D) Let us know what you need!
5. Committing to Learn along with us! I'll be the first to admit that these two years have changed the way we do business. I want to learn with you and I invite you to explore our website, newsletters, Facebook, Twitter, and blog. I also find the telephone very important....so give us a call anytime! We are here to serve you and your customers!
Posted on
June 9, 2010 14:49
Classic Legacy gifts are perfect wedding presents. I was recently told that the 20-30 year old age demographic make up the largest percentage of visitors to the top tasting rooms in Napa. This is of course the group that attends the most weddings. We have found that our initial bottle stoppers are favorites to give as groomsmen and bridesmaid gifts. Every letter of the alaphabet is available! Our charmed bottle stoppers come in hundreds of themes and some of the most popular styles include wedding and our custom destination themes. Classic Legacy photo frames are engravable and are a treasured gift for the bride and groom. I'm going to a wedding this weekend and made a point to personalize their gift. Let Classic Legacy help you create personal gifts that will be perfect for your area.
Posted on
June 7, 2010 00:50
Classic Legacy responds to customer needs by creating custom gifts. We also respond by creating entire new categories when we know a special event is coming that many of our customers will be celebrating. The Equestrian Olympics is one such event. Later this year from Sept. 25 to Oct. 10 thousands will gather in Kentucky for this event. It is the first time that it will be held outside of Europe. Because so many "horse" people will be coming we have really increased our line of horse related gifts. Also we have created special gifts for some of the specific dispciplines such as dressage and jumping. I encourage you to think about the events in your area.......what is coming up within the next year?.......Is it a special anniversary, a big convention, or a holiday that you celebrate in a special way? Let us know and we will be glad to create unique gifts to help you celebrate! Ask about how you can receive a free screen sample when you become a Facebook fan!
Posted on
May 30, 2010 14:33
Classic Legacy customers ask me where I get my ideas for new products. I am always curious about life.....both the past and the present! I have been transcribing World War II letters written by my husband's grandfather to his grandmother. These letters were in the bottom of an old trunk and had not been touched for years. The letters were tied together lovingly with string and carefully arranged in chronological order. I'm now reading each one and entering them into word documents on my computer. My goal is to send a letter a day to my "distribution list" which includes many cousins and family members. We are getting to know more personally the events of 1943-1946 and all the hardships, trials, joy, dispcipline, and training that they endured. It is my challenge to remain curious about everything and for this Memorial Day of 2010 I am grateful to know Edward Finnell who was a Lt. Colonel in the U.S. Army. Let me know what you are curious about. You never know Classic Legacy may be able to make your dreams come true my creating a custom gift for you! This photo shows one of the letters that have been saved. The paperweight is from the Classic Legacy collection.
Posted on
May 25, 2010 16:39
Marketing tips that help build community are great. Some of my best teachers are Classic Legacy business partners. Here are some ideas that have recently been shared on Facebook. These ideas all have built loyality and community spirit.
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Raffles and Drawings are effective for
Jon Margeaux "Raffle to help us raise the funds to buy banners designating our cultural district in midtown. 5 prizes-"
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Recipes are a great way to create interest in
Taste of Kentucky's gifts with tips on Grilling and cooking.
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Events are a fun way to make friends.
Girls Gone Wine seems to always be having fun. I especially like the event of gathering to see the movie Sex in the City 2.
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Videos let us see another dimension.
V. Sattui does a good job of introducing their new iphone ap.
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Special Deals are appreciated by everyone.
The Greenbrier recently teamed with Delta Airlines and offered a great deal.
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Calendar Days (each day of the month offers a different discount) Wednesday is green day at
Cotton Tails.......look for deals on anything green!
Posted on
May 12, 2010 16:35
I am learning all I can about social media. My goal is to be better able to serve our customers by using all the tools of social media including Facebook. I was recently reading posts from our Classic Legacy customers and realized how important it is for me to understand who my customers are, what they like, what their city looks like, and who their customers are. With Facebook I am able to see many of those intagible things! I want to share with you one of my favorite recent Facebook posts. Pam DeBlieux, of Choates, posted a YouTube video. It gives me the flavor of Natchitoches and even though I've never been there I have a better idea of how to create custom gifts for Choates. http://www.youtube.com/watch?v=e9YBYVjihgs Take a look! I encourage you to use Facebook to share so we can get to know each other better!
Posted on
May 4, 2010 03:28
I remember all my elementary school teachers and I remember giving them a gift at the end of each year. I admire teachers and think having this day and week set aside in their honor is wonderful. Let's honor our teachers and remember them and say thanks! Some Classic Legacy gift ideas for teachers include notepads, letter openers, and even a teacher bottle stopper. What are your special memories of your teachers?
