Posted on
April 30, 2009 17:09
Why Return Visits are Made
Classic Legacy has longstanding relationships with Historic Hotels. My mother's 85th birthday was in March and my sister and I wanted to celebrate in a very special way. We chose to spend the weekend in the Historic Hotel, The Raphael in Kansas City, MO. This trip gave me an insight into why customers make return visits to Historic Hotels or for that matter any place of business that they patronage.
Customers come back to businesses because they were treated well and they had a good experience. Jim Champy in his recent book Inspire says, "Customers come back because a good business brings authenticity to everything they do, creates new products that reflect the best of what they do, and a good business does well by doing good."
From assisting us in unloading our luggage, to the thoughtful actions of the staff the atmosphere of warmth at THE RAPHAEL was established quickly during our visit in March. The newly remodeled room with electronic window covering controls, and the plush bedding was delightful. Historic Hotels often house full service, top quality restaurants,The Chaz, located in The Raphael, was a delightful example of this trend. I will always remember our visit to The Raphal as an example of a business bringing "authenticity to everything they do".
Gifts that Classic Legacy has designed for many Historic Hotels help them make customers want to make return visits. Our bottle stoppers are a great memento to remember a wonderful trip and also provide a useful tool to be used at home. Nomi Albano at the Hotel Del really likes our design and thinks it reflects the Hotel Del image very well.
I know I'll always remember my visit and make an effort to visit more Historic Hotels.
