Posted on
July 28, 2010 15:54
I am continually learning about social media and how it can help me better serve our Classic Legacy customers. During the recent Dallas market I learned about the online catalog website Issuu. We started out small but we now have a custom catalog available online! The feedback from our reps has been great! You can now go directly to the Issuu website and view the catalog. Thanks goes to Judy Gardiner of H. Gardiner Showroom for introducing us to this wonderful tool. These are the other tools that I have recentley used to learn.
1. Oline Catalog Issuu.......here is our catalog.....you may want to consider something like this for your store!
2. Evernote.....I use this as a tool to post everything I want to remember.....I don't even favorite things now just evernote.
3. Follow leaders in Social Media such as Mari Smith and Social Media Examiner.
4. Listen to Free Webinars such as this one with Rick Bakas.....I am learning how Social Media really can help build a businss and create a return on investment.
What tools do you like to use? It is my philosophy that we all learn from each other. I look forward to your comments! Be sure to click on the "here is our catalog" link to view the online catalog.....and we have a private version that you must ask permission to see that shows prices. We did this version with no prices so you could share with your customers!
Posted on
June 15, 2010 15:09
Make Classic Legacy one of your most successful lines by:
1.Embracing Trends: (A) Jewelry especially rings and bracelets are hot. (B) Wine Accessories-our bottle stoppers are our top selling category. (C) Offer tools to customers -such as photos of products to be used for advertising and Facebook.
2. Noticing Themes of YOUR customers: (A) "Who Dat", (B)Crowns, (C) Texas, and (D) Golf
3. Asking Your Customers What they need: (A) Develop themes for special occassions. (B) Develop Custom Gifts for Anniversaries. (C) It all begins with just a jpeg image of a logo, photo, or painting.
4. Communicating with Classic Legacy: (A) Tell us your ideas! Be a part of product development! (B) Let us know about events in your area. (C) Be a part of communicating online...email and Facebook. (D) Let us know what you need!
5. Committing to Learn along with us! I'll be the first to admit that these two years have changed the way we do business. I want to learn with you and I invite you to explore our website, newsletters, Facebook, Twitter, and blog. I also find the telephone very important....so give us a call anytime! We are here to serve you and your customers!
Posted on
May 25, 2010 16:39
Marketing tips that help build community are great. Some of my best teachers are Classic Legacy business partners. Here are some ideas that have recently been shared on Facebook. These ideas all have built loyality and community spirit.
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Raffles and Drawings are effective for
Jon Margeaux "Raffle to help us raise the funds to buy banners designating our cultural district in midtown. 5 prizes-"
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Recipes are a great way to create interest in
Taste of Kentucky's gifts with tips on Grilling and cooking.
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Events are a fun way to make friends.
Girls Gone Wine seems to always be having fun. I especially like the event of gathering to see the movie Sex in the City 2.
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Videos let us see another dimension.
V. Sattui does a good job of introducing their new iphone ap.
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Special Deals are appreciated by everyone.
The Greenbrier recently teamed with Delta Airlines and offered a great deal.
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Calendar Days (each day of the month offers a different discount) Wednesday is green day at
Cotton Tails.......look for deals on anything green!
Posted on
May 12, 2010 16:35
I am learning all I can about social media. My goal is to be better able to serve our customers by using all the tools of social media including Facebook. I was recently reading posts from our Classic Legacy customers and realized how important it is for me to understand who my customers are, what they like, what their city looks like, and who their customers are. With Facebook I am able to see many of those intagible things! I want to share with you one of my favorite recent Facebook posts. Pam DeBlieux, of Choates, posted a YouTube video. It gives me the flavor of Natchitoches and even though I've never been there I have a better idea of how to create custom gifts for Choates. http://www.youtube.com/watch?v=e9YBYVjihgs Take a look! I encourage you to use Facebook to share so we can get to know each other better!
Posted on
April 13, 2010 05:46
Classic Legacy's goal is to connect with our retail customers. We want to be able to let you know about our latest products. Our other goals include giving you merchandising ideas, event ideas, and product ideas. I really believe we all learn from each other! You can now find Classic Legacy when you search for Google Blogs. We are registering with technorati.com also and it is our goal to be registered on this site also. With this in mind they have ask us to publish this number
RD86AHVH3FZ4 . We look forward to continue to serve you and your customers. Catherine Tatum
Posted on
April 8, 2010 15:16
I enjoy learning. I enjoy learning how to better serve my customers and clients. This week I found a tool that is REALLY HELPFUL. In the past two years Social Media has exploded. We have found that Facebook and Twitter are really valuable tools to connect with our customers. Each time we send an order out we ask ,"Do you have a business Facebook page?" If the answer is yes we become a fan! We also want to follow your business on Twitter. It helps all of us to stay connected and learn from each other. The tool that I just discovered this week that is REALLY helpful is evernote! It is just an awesome tool that helps me organize notes, remember ideas, and stay connected! I think you will like it! Be sure to check out the evernote website.
Posted on
January 24, 2010 09:34
I've been back from the Atlanta and Dallas gift markets for about one week. It is always so good to go. I enjoy seeing buyers, to learn of customers needs, to observe trends, and to come back and implement what I have learned. For many retailers the past year has been challenging and a real learning experience. Classic Legacy is here to serve retailers needs. These are some of my thoughts on what will be coming for 2010.
1. Retailers and Wholesalers will depend more on Social Media.......if you do not have a Facebook account, LinkedIn, Twitter, or a Blog consider using at least ONE of these.
2. All Retail is LOCAL......that may be an overstatement but I really think it is true. Customers in Louisanna do well with Fleur de Lis, Alabama loves houndstooth, and even if you don't have an obvious theme for your area some category is best for you.......make a niche for yourself......I've found that it works well for many!
3. Retailers that develop a theme often do well with custom gifts. Our most loyal customers are ones that began with Classic Legacy custom gifts. We have developed custom gifts for small towns, large upscale resorts, special events, Military organizations, churches, and museums. Custom gifts are ordered again and again!
4. Customers appreciate good business practices.......tell your story, create great displays, offer to do special and custom products for your customers, and deliver!
These are my thoughts. I came back with many Classic Legacy orders, new customers, and a resolve to continue to learn and connect with our customers.
Posted on
January 1, 2010 07:00
The New Year, 2010, is here and I'm thinking about how much I enjoy being creative. The best business advice I have heard is to follow your Passion, Do what you Love, and to Crush IT from the new book by Gary Vaynerchuk. Classic Legacy has provided me with the opportunity to meet so many wonderful people. I really enjoy working with clients and helping them by providing unique and custom themed gifts. Our customers tell us that it is this service that helps to set them apart from their competition.
Creativity and Social Media have merged for me this year. That is a good thing! I like to think about it with these thoughts:
1. Creativity is fun.
2. Creativity is pleasing.
3. Creativity sparks converstion.
4. Creativity is interesting.
5. Creativity is meaningful.......it helps to get your message out.
6. Social Media has enabled creativity to be noticed.
7. Social Media has enabled interaction.
8. Social Media enables connectivity.
9. Social Media enables growth.
10. Social Media requires us to think in new ways.
We look foward to a new year! Below is a Christmas ornament that Classic Legacy did this year when the Jones Farmstead was included in the National Register of Historic Places. Keep on asking us to meet your needs. Let us know your ideas and we will work together to be creative to develop custom gifts for YOU!
Posted on
December 30, 2009 18:53
I've been learning about social media for most of 2009. I'm convinced that it is going to help Classic Legacy connect with customers in a better way in 2010. I recently have become a big fan of Jeff Bulla. I was introduced to him in a class I took this fall, Social Media for Business, with Amy Howell of Amy Howell Marketing and Jamie Hutto with Valeo Marketing. A year ago I did not know why anyone would want to spend time on Facebook, had never heard of Twitter, and had trouble imagining that I might blog! That has changed!! Jeff Bulla recently posted a blog about the 5 do's and don'ts of social media. It has spurred me on to "get out there and just do it"! Classic Legacy is now connecting with top tier retailers, wineries, hotels, and resorts as well as small boutiques. Social Media has brought us together with such ease. I'm learning what my customers need, what they like, and how Classic Legacy can best meet those needs. Our team enjoys learning! One of our current orders is for Berkshire Hathaway. We did custom bottle stoppers with Warren Buffet's image last year and they were such a hit that we were commissioned by Borsheims to do the 2010 Berkshire Hataway gifts. The theme is a "Walk in the Park". Let us know you theme. We would love to create a custom gift for you in 2010! Happy New Year!
