Posted on
April 30, 2009 17:09
Why Return Visits are Made
Classic Legacy has longstanding relationships with Historic Hotels. My mother's 85th birthday was in March and my sister and I wanted to celebrate in a very special way. We chose to spend the weekend in the Historic Hotel, The Raphael in Kansas City, MO. This trip gave me an insight into why customers make return visits to Historic Hotels or for that matter any place of business that they patronage.
Customers come back to businesses because they were treated well and they had a good experience. Jim Champy in his recent book Inspire says, "Customers come back because a good business brings authenticity to everything they do, creates new products that reflect the best of what they do, and a good business does well by doing good."
From assisting us in unloading our luggage, to the thoughtful actions of the staff the atmosphere of warmth at THE RAPHAEL was established quickly during our visit in March. The newly remodeled room with electronic window covering controls, and the plush bedding was delightful. Historic Hotels often house full service, top quality restaurants,The Chaz, located in The Raphael, was a delightful example of this trend. I will always remember our visit to The Raphal as an example of a business bringing "authenticity to everything they do".
Gifts that Classic Legacy has designed for many Historic Hotels help them make customers want to make return visits. Our bottle stoppers are a great memento to remember a wonderful trip and also provide a useful tool to be used at home. Nomi Albano at the Hotel Del really likes our design and thinks it reflects the Hotel Del image very well.
I know I'll always remember my visit and make an effort to visit more Historic Hotels.
Posted on
April 2, 2009 13:22
I received an email last week from Candy of Borsheim's Jewelry Store that really meant so much. "Catherine, Thank you for the wonderful service. We received the bottle stoppers yesterday and everybody thinks they are going to be a big hit." We had just shipped 500 custom bottle stoppers for the Berkshire Hathaway shareholders. Borsheim's asked if we could help them develop their theme of "cowboy" and then gave us the fun image of Warren Buffet and Charlie Munger. Our graphic artist, Beth, changed their ties to bolo ties and added cowboy hats. Each bottle stopper is embellished with the custom charm along with a cowboy boot and cowboy hat. These custom bottle stoppers are going to be collector's items for the 2009 shareholders meeting. They are currently on their website and the buyer is already mentioning if sales keep at the current pace they will have to re-order. All of us at Classic Legacy try to go the extra mile to create special gifts. What really meant so much to me was Candy's email of thanks. I'm going to remember that and tell all the people that help me everyday thank-you. It is a good lesson to remember.
I'm Catherine, and all of us at Classic Legacy enjoy creating special gifts for you and your home!
Posted on
April 1, 2009 17:14
It is April 1, 2009 and this is my first blog entry. Spring is here. Outside my office window the dogwood tree is beginning to bloom and daffodils adorn the yard. Last Friday, Barbara, the buyer at Chi Omega Creations, called to re-order the decorative vases that we produce for them. As fate would have it the original glass vase we used was no longer available. I was on a mission to find an appropriate vase.......I found some great vases, and in my search also found some wonderful Spring flowers. I thought, "I have to use these flowers for photography to begin my new blog." So that is how the beginning of the journey of the blog began. I had great fun doing the photography with flowers! Chi Omega Creations orders many items from Classic Legacy and the custom business card holder with their crest is just one.
I'm Catherine Tatum, and Classic Legacy enjoys creating custom gifts for you and your home!